Archive for January, 2012
Fundraising is a necessity for non-profits. And with time, a kind of fundraising fatigue sets in with not just the volunteers and fundraisers but also the patrons. This can be highly detrimental to your organization’s future. You need funds and you need to keep people interested. Not just the individual donors but also the institutions, they need to have strong reasons for supporting your efforts on a consistent basis. Apart from delivering results you need to make things interesting for people that you want to help you. Remember, yours is not the only charity that approaches them. There is a lot of competition. To this end you need to come up with unique and interesting fundraising ideas.
Remember, as in business so too in fundraising. It is easier to retain an existing customer / donor than to get a new one.
Here are a few unique fundraising ideas. One year make savings the theme and let your donors know that it’s not going to be a high-end event this time round. Instead the money being collected is going to be diverted to the charity as much as possible.
Do you know what a reverse raffle is? It’s a concept where everyone...
School fundraising is such a common activity being carried out by educational enterprises of all types that it is easy for fatigue to set in. Teachers, students, volunteers, and particularly the patrons can get jaded.
And once this fatigue sets in then it becomes difficult to get good returns for the time and money you are putting into the effort. The way out is to ensure that you have a dedicated database of supporters to ensure at least some minimum returns. You should spend your time and effort in generating institutional funds. And finally for your fundraisers you should try come up with events that are a little different – not run-of-the mill events that people are used to and things that happen in every fundraiser. These three points, taken care of, will see that the funds keep flowing systematically all year round.
Let us take a look at some events that can serve as sources of attraction and pull people to school fundraising events.
A go-kart race is a sure way to get kids and their dads excited about a fun event. The basic rule has to be that are go-karts are home-made. Let the sky be the limit for...
If there’s one sport that can unite an American public to a cause, then that’s basketball. Maybe baseball can too. But if you’re talking about fundraising, then basketball has a big advantage over other sports. It can be played all year round and there is no dearth of indoor and outdoor courts for a game of hoops.
School fundraising, college fundraising and even church fundraising lend themselves nicely to the use of this sport for raising money. Let us not forget fundraising for your sports team, it can really benefit from a basketball event geared to get you some funds.
Although this is a game associated with youth, anyone and everyone can have fun throwing balls through hoops. You can schedule a basketball event to make it fun for everybody and a money earner for you. The best way to garner public interest and participation is to hold a tournament. Remember, with every effort the beginning is always going to be small. With time and work it will grow, your basketball tournament too will in all likelihood begin small. You may be able to get three teams to participate or fifteen. It all depends upon your organization skills. Tournaments thrive...
When we talk about fundraising for private school fundraising and the role of consultants you need to know that there are different types of consultants and they all bring different things and positives to the table. You can choose from large firms, small companies, and also independent consultants.
The kind of consultant that will work best for you will be the one that has had past experience in handling situations similar to yours. On your part, you need to do as much due diligence as you can to ensure that you get the right type of consultant onboard for the job. The first step is to have an idea of your own fundraising requirements; these of course may change after consultations with the experts you bring onboard.
A good consultant will ask a lot of questions before he ventures with any ideas on how to raise money. His, in fact, is the hallmark of a good consultant. Your capital campaign will begin to move forward when you have the consultant laying down a plan and a timetable to raise funds. At this juncture, you will get an idea of the expenses involved – fees, operational costs, fixed costs, variable costs,...
Taking things forward from the previous article do what is necessary to become eligible for foundation grants. Foundations and corporations offer grants and you can get a lot of relevant information online. Make a list of such organizations and then check their sites for the requirements. Some sites that maintain exhaustive information on grant-giving foundations may charge a subscription fee. Some foundations may publish their annual reports online, checking these out will give you a lot of data to guide you. There will be guidelines given for qualifying for a given grant. Where do you stand vis-à-vis these guidelines?
Everything takes time; do not wait till a capital expense is right on top of you. Start early; get a person to spend time doing such research online. You will have to select organizations to apply to and you will have to do when they are not busy with their annual closing. Make no mistake; there will be competition for the funds. You may get just one chance to impress the donors, so put your best foot forward. At the same time, you should tap each and every resource because very often a foundation’s grant amount can go undistributed because of...
Let us continue from the previous article on private school fundraising. The software you put in place will help you develop donor profiles that can be tapped on a regular basis for making targeted appeals for funds. Information is key. Gather as much data as you can and elicit useful information from it to the extent possible. Make sure that people operating the software are trained in its use.
Your planning and strategizing for raising funds gain a lot of potency when you know what to ask for and of whom. Be aware of the educational qualification, likes, dislikes, income etc. You will need all the information you can muster. Instead of making a focused appeal towards a particular end; just ask for money. Do this with all your patrons. Each time you ask for money, spell out your needs. Treat this money as an annual fund. Talking about your needs reinforces these in your own mind and will help you talk and write about them in a better manner. Your tone, tenor, pitch of soliciting funds will vary with the people you approach. You can approach friends, parents of students, neighbors, local shops and businesses, total strangers, foundations, charities,...
Any school, private or public, will gladly wrestle with the problem of plenty, i.e. having more students coming to them. The only way to accommodate more students is to expand on all-round capabilities, whether infrastructural or of services. Let us understand how private schools can hope to cope with an increased demand for enrollment.
First, adding more students means an increase in costs and these costs have to be covered. Grants are difficult to come by. And private schools have to resort to fundraising and loans to raise money. The big advantage with charity funds is that they do not require repayment and can also be used to repay big chunks of loans taken for construction purposes. The, of course, is getting these funds. As these funds are gifts, they do not involve any purchases by the donors. This saves you the bother of organizing events to sell candy, magazines, and various knick-knacks. The donor gets the advantage of having the donations deducted from taxable income. Be sure to check your eligibility for seeking tax-deductible donations. There will also be some tax benefits in this for you. Look them up. Private schools have a bit of an advantage when it comes...
College fundraisings are imbued with an energy rarely found in fundraising events related to other charitable acts, be they school fundraising, church fundraising, office fundraising, or anything else. This is the energy of youth and it lends itself wonderfully to the fulfillment of a noble cause once it has been directed and channelized properly.
College fundraisers can benefit greatly from the hosting of events because events can be made to match the theme and objective of a fundraiser. Colleges have a ready population to fall back on, that of students and their families. A minimum participation is easily guaranteed. You can do the math too if you so wish to apportion income from different events. The way to do this is to pass around a short question sheet asking for events that students would love to enjoy the most. You can easily pick two three popular events based on this information. A rough estimate of attendees will tell you about the kind of returns you can expect from the spending on a particular event. Mud-wrestling for girls is going to score with boys, no question about it. And so will a beauty contest. An ice-cream parlor will always work. Check...