Why Fundraise Online?

1. Online giving is growing exponentially every year, from just over a half a billion
dollars in 2000, to more than $4.5 billion in 2005. (www.groundspring.org)

2. People are much more likely to turn their impulse into donations, raffle ticket purchases, or auction bids when online. The instantaneous nature of the internet
promotes action by catching people in the moment. Being “close to the click” means being close to donors and dollars.

3. Online fundraising eliminates geographic borders. With the right incentive you can attract a world of potential donors outside your region.

4. People are more generous online. An email campaign launched by North Carolina School of Science and Mathematics resulted in a 20% increase in the average donation. Their overall efforts resulted in a 150% ROI. (www.bronto.com)

5. Online fundraising attracts alternative demographics. cMarket conducted a study concluding that 71% of their online bidders are women. Women are turned off by the highly competitive, testosterone induced environment of the traditional auction, making them a highly un-represented group.

6. The internet is quickly becoming the donors medium of choice because it’s quick and easy.

7. Online Fundraising is a great option for a time constrained world. The typical auction lasts 1 to 3 hours making it difficult for a lot of people to attend. An online auction generally lasts 1 to 3 weeks, creating a lot more time for bids to be posted by a lot more people.

Article courtesy of Lance Trebesch and Colt Lapham of TicketPrinting.com

Find out more about the online fundraising options available