Sports fundraising work. That’s a fact which most charities and non-profits are aware of. Americans love sport and any fundraising centered on a sporting activity gets them going. Basketball is one such sport. It offers a lot of scope for raising money.

Some of the advantages of a basketball fundraiser are –

• Easy to organize – You don’t need a lot of space. Unlike other sports you do not have to trudge to a field. You can do it in a corner of a building compound. It is not something that people have to take time out for to come to. A basketball fundraiser allows participants to come over even after a hard day’s work and arrive to take part in their shorts, t-shirt, and sneakers.

• Family activity – Anyone can participate. Grand-dads and grand-daughters can test their arms and their aims. Nice way to improve participation and increase probability of getting donations. It cuts costs and increases returns because you don’t have to do anything extra.

• Great activity – A basketball fundraiser can work as a standalone item or in combination with any other fundraiser. There is no clash, it blends nicely. Again, because it requires less space, it is an added advantage.

• Variations for all – There are a lot of games that you can develop around basketball. You can plan a mini-championship for six-a-side matches. It can be a yearly community event that kids are sure to look forward to. You can host competitions where three successful baskets get you a prize. There can be events as per age groups.

A neat idea would be to get permission to host your fundraiser in a sports complex when a basketball series is going on. Hoop enthusiasts will surely come forward for a slam dunk and share space with their sports favorites. Make it interesting for them. Basketball lends itself easily to so many merchandise items, such as watches, wrist bands, caps, t-shirts, etc. Put this stuff on display; let the public know that the proceeds are going to charity. Because people flock to basketball games, you don’t need to do a lot of advertising. You get what you want by being at the right place. Instead of getting the people to come to you, which is never easy, you go to where the people are. Not that this may be easy. But if it clicks, you will have willing patrons to help you with time and money to further your cause.