When raising funds for any group, finding a good match between the organization and the type of fundraiser is crucial. A program that is in harmony with the mission of the organization and preferences of supporters will result in higher fundraising success.

A recent gala held to support the School for the Creative and Performing Arts is a great example. Items up for bid at the auction included items related to the arts, a clear link between the fundraiser and the mission of the organization.

The Les Paul Studio guitar was donated by Gibson Guitars and was signed by rock artist Peter Frampton, who served as honorary chairman of the event along with his wife, Tina.

The Les Paul guitar was a symbol of what the famous guitarist contributed to American jazz, not only as a performer but through the development of modern electric instruments and recording techniques.

The guitar sold for $8,000, said Judy Recker, chairwoman of the Fur Ball.

Source: Cincinnati Enquirer

Of course many people who attended the event were likely musicians or other people who are strong supporters of arts education.  This is a good example of matching the group with an appropriate fundraising strategy.