Would you believe Americans eat approximately 22 pounds of candy each a year! About half of that is chocolate. I got to wondering what the most popular candy bar is. So I started doing some searching online to try to find out.

According to USA Today Snickers has annual global sales of US $2 billion. The Snickers company website and the National Confectioners Association agree that it is the is the best selling candy bar of all time.

Snickers is made by Mars, Incorporated which reported US $18 billion in annual sales in 2005 (This includes non-candy product lines also.) Besides Snickers, Mars makes Milky Way, Mars Bar, M&M’s, Twix, and Skittles.

On the other hand, The Hershey Company claims to be the largest North American manufacturer of chocolate and sugar confectionery products, with annual revenues of nearly $5 billion. Besides Hershey Chocolate Bars, they also make Reese’s, Hershey Kisses and Kit-Kat among others.

So it looks like Snickers, M&Ms and Hershey are some of the most popular brands, at least in the US. If we also consider world-wide popular chocolate brands then we have to mention Cadbury’s. In the US we mainly just hear about Cadbury’s at Easter, but it’s a year long popular chocolate in many other countries including Canada and the UK.

Now we are not really even talking about the best chocolate or best tasting, that is a whole other discussion. My aim was just to find out the chocolate bars that sell the most.

It seems that this title belongs to the Snickers bar. However, I have still not found the sales in dollars or number of units for any of the other brands. It would be interesting to see who is number 2, 3, etc. I am guessing it’s Reese’s, M&M’s or Hershey’s but that is just a guess.

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